Matanuska Brewing Co.

Branding and Packaging Design

Rooted in the Wild
The brewery draws its soul from Alaska’s Matanuska Valley, surrounded by rugged peaks and wild beauty. Crafting beer is what they do—but life happens in the mountains. Whether it’s snowmachining, skiing, flying, or camping off the grid, this beer is built for those who live for the adventure. 

Designed by the Land
The mark says it all: three peaks forming an “M,” grounded by the name and a map pin to round out the badge. Bold, clean, and built to travel—on cans, merch, tap handles, floatplanes, and beyond. Mountains shape everything they do and are essential to the brand. The town’s iconic water tower is also tucked into the designs, as if viewed from afar while enjoying the adventure.

matanuska brewing co logo
Matanuska brewing branding
sky cab gold can design
long track ima can design
snow bike white ale design
pack raft red ipa design
Matanuska 6-pack carriers
packaging design for matanuska
Matanuska Brewing Co family of beers
Matanuska Brewing Co Palmer Alaska

photos © Matanuska Brewing Co. and leDoux Design