When Craftwell Cocktails was named as the Official Canned Craft Cocktail of the Seattle Kraken hockey team, we were honored to have the opportunity to help bring this partnership life. Our goal was to blend the Kraken’s bold, mysterious vibe with the playful, craft-driven identity of this standout Northwest beverage brand. The result was a visual experience that slots in flawlessly as Craftwell Cocktail as well as being instantly recognized as official Kraken merchandise. It was important that both brands were authentically represented and that the design elements required by each partner were addressed. The design extended from packaging through digital and POS marketing as well as a stadium mural.
photos © leDoux Design and Craftwell Cocktails