Craftwell Cocktails Top Shelf are a high end ready to pour (RTP) extension line of Craftwell Cocktails providing bar level quality cocktails anywhere without the work. To showcase the quality of these beverages, Craftwell wanted a clean, simple, premium look. Proudly crafted with real fruit and natural flavors in the PNW, the fruit and flavor visuals became the key components of the identity.
Icons were designed to relay the essence of each style in a simple and elegant manner, then used to create organic patterns becoming a consistent thread throughout the brand. Featured drink icons bring the effortlessness of this RTP front and center.
photos © Craftwell Cocktails and leDoux Design