Anytime No-Proof Cocktails are award winning mocktails made with real fruit in the PNW and created to go wherever you go. Craftwell wanted a design that highlighted the quality ingredients while keeping to their crafted an artisanal roots. We created a design that builds on the Craftwell’s broader visual identity – driven by bold fruit illustrations that are vibrant and layered using a mixed-media style that keeps with the established brand. Bright and playful patterns anchor the background creating a premium yet approachable package that stand out from the rest on the shelves.
photos © Craftwell Cocktails and leDoux Design